Event Marketing & Design

For events booked in Columbia, we always went beyond expectations enhancing the attendee experience to encourage meeting planners to rebook. The attendees would find welcome street banners, welcome signs in their hotel, Columbia SC swag that I designed and produced, and the use of our branded shuttle for off-site tours. For Convention Center attendees, I would ideate, design and produce custom signage in the spaces they had reserved.

For our new Brand Launch, the Marketing team utilized immersive storytelling with IRL installations to connect and engage with locals at community events, which effectively conveyed our brand message, growing the number of brand advocates.

When designing our trade show booths, we not only had branded swag & visuals, but immersive, multi-sensory experiences of Columbia SC to tell our brand story, from local chefs preparing horderves, local artists painting small takeaways, to local musicians at sponsored after-parties, we peaked meeting planners interest and created memorable experiences.