The "Your Home, Your ___" Marketing Campaign targets Columbia SC residents to raise local pride and increase brand ambassadors for the city. We want the audience show to see that Columbia SC is a destination with a multitude of things to do, and to get out there and experience them. For this design, I choose to use the Primary font from the Experience Columbia SC logo, paired with our more casual script to make a point with a strong font and then a softer tone of voice with the script.

We also incorporated another local campaign with its heart icon, "Support Small. Save Local." created by ByFarr Graphic Design Firm along with local businesses to increase awareness of small businesses disappearing due to Covid restrictions, and to create action from residents to support local businesses.