Experience Columbia SC Tourism Recovery Ads

The tourism and events industry completely shutdown during the Pandemic. Experience Columbia SC's clients were canceling their events, our airport partners were grounding flights, our hotel and hospitality partners were seeing sales drop dramatically. Things seem bleak, but our city remained positive, and the residents rallied together to support their neighbors.

The Marketing Department pulled all of our advertising, and when it felt like the right time, we came back with "Real___." Real Soon" to let our meetings and leisure audience know this wasn't forever and they could still make plans to visit and book their events here in Columbia SC. The word "Real" fit perfect as it is part of our messaging, especially with our tagline being #RealColumbiaSC.

Once businesses started opening back up with safety restrictions we transitioned the messaging to "Real___." Real Safe".