The ECSC Marketing team, in partnership with Historic Columbia, created a Walking Trail to tell the story of the Reconstruction Era in Columbia, SC.

The Reconstructed Walking Trail Passport was designed to be a pocket-size booklet for our Visitor’s Center staff to pass out to visitors to explore the trail on their own, this project also included an interactive website with more information about the historical locations and people.

This design is also a nod to the many historical brick structures in Columbia that were built by enslaved African Americans, with the broken brick as a metaphor for tearing down walls.

The logo for the walking trail appears on the tourism website, as well as this printed brochure. For the logo design, I incorporated the imperfect brick graphic to represent this period, where the physical city lay in ruins by the Burning of Columbia, and how society moved forward post-Civil War, as it attempted to determine the legal status of African Americans.