Experience Columbia SC leases a shuttle van for the meeting and event planners that book with them. As a complimentary benefit of booking with them they offer this shuttle for the event attendees. To increase brand awareness, we wrapped the van in brand colors with a halftone image of the Columbia SC skyline. By converting the image to halftone, I was able to increase the image size without losing printing quality of the image. The halftone effect also gave the design an artistic look, which is one of the brand messaging as the city as a unique and large art community.
